MANIPULATION IN BUSINESS IS IT GOOD OR BAD?
I notice that most people seem to have a problem with the word manipulation or manipulate. Why? They associate it with something evil, but it’s not evil. Now, before you bite my head off, let me explain. To manipulate is only evil if it’s done for evil purposes. Let’s look at the definition. To manipulate is to:
1. Handle or control in a skillful way.
2. Control or influence (a person or situation) cleverly or unfairly.
Considering the above definitions, manipulation can be used in a good or bad way. As a home business owner, I manipulate clients and customers all the time. And so can you! And we don’t have to feel guilty about it, so long as our intentions are good.
Still apprehensive about the idea of manipulation being a good thing? Not sure if you should use it in your home business? Well, let me ask you a question. Was your product created for bad or evil intent? Is it your goal to harm your clients and/or customers? You say, “No, of course not!” Then why would it be considered a bad idea to persuade (another definition for manipulate) someone, who needs your product, into buying from you? What’s bad about that? You have what they need, right? If they don’t get it from you, they’ll get it from another business owner or company, right? And do you know why they’ll get it from someone else? A successful business owner understands the rules of manipulation or, what I like to call, the art of persusasion. There’s nothing evil when everyone wins—the business owner and the buyer!
Now that we have a better understanding of manipulation in the area of business, let’s talk about why a customer will buy from you or why a client will use your services. Simply put, you have mastered the “> art of persuasion. Through persuasion you:
*Encourage their dreams
I believe we each have dreams. Unfortunately, some dreams end up in the grave. Why? A person who dies without fulfilling their dreams probably never felt supported while they were living. So, it’s important to learn how to encourage people around you to pursue their desires. Do you have someone encouraging your dreams? If so, great! If not, then you understand the need for it. Supporting others shows them that you really care. When they believe you care, they’ll buy from you.
*Justify their failures
Some people live in regret because of past failures. For example, I may meet a person who regrets not going to college when they were younger. I assure them that not going to college wasn’t a failure because they weren’t ready to go back then. But, just because they weren’t ready to go then, doesn’t mean they can’t go now.
*Confirm their suspicions
As a home business owner, you’re going to encounter people who are skeptical about your business. They may even ask, “Is this a scam?!” And do you blame them? There are a lot of scam artists out there! So, don’t get offended by their suspiscions. Instead, acknowledge their suspicions and reassure them that your products or services will help them just like it helps you and others.
*Allay their fears
Work with them untill their fear has let up show them proff that what they are concerned about is not going to cause them any harm offer your support so they know their not alone tell them stories of people who are already having success doing what they want to do
*Help them throw rocks at their enemy
Blair Warren says, “Nothing bonds like having a common enemy. I realize how ugly this sounds and yet, it is true just the same. Those who understand this can utilize this. Those who don’t understand it, or worse, understand but refuse to address it, are throwing away one of the most effective ways of connecting with others. No matter what you may think of this, rest assured that people have enemies. All people. It has been said that everyone you meet is engaged in a great struggle. The thing they are struggling with is their enemy. Whether it is another individual, a group, an illness, a setback, a rival philosophy or religion, or what have you, when one is engaged in a struggle, one is looking for others to join him. Those who do become more than friends; they become partners.”
The fact is, while these insights seem like common sense, they are anything but common practice. Except among master persuaders.
WHAT IS PERSUASIVE COPYWRITING?
One form of manipulation or persuasion is persuasive copywriting, which is using psychology to engage, influence and sell. Through using careful, descriptive language, you engage potential buyers by connecting with them on a more personal level. Once you have their attention, you continue using descriptive language to influence them into buying from you, by convincing them that they need what you’re offering. Once they’re convinced, then you should have no problem making a sale. In summary, the skill of persuasive copywriting will enable you to write your way into the MINDS of your prospects making them FEEL like they can reach their goals if they just had your product.
WHAT SHOULD YOU REMEMBER?
Always remember that we are emotional beings. Why do I say that? Well, think about it this way. How did you FEEL when you bought the car you’re driving, the house you live in or even the pair of shoes on your feet? How you make a person feel is what’s going to persuade them to buy!!
Learn this powerful skill and watch your business take off!